- Geek Girls LatAm and Medallia Inc Highlight the Impact of Technology and Female Leadership in an International Panel
- Medallia Inc, a user experience company based in San Francisco, California, is one of Geek Girls LatAm’s allies in fostering a passion for science and technology among women in Latin America.
November 21, 2024—Geek Girls LatAm, in collaboration with Medallia Inc., hosted the virtual panel «Data Science and Its Application in Customer Care,» where four remarkable women with Latin roots shared their experiences and insights on how data is revolutionizing the way businesses connect with their customers.
Moderated by Diana Salazar, co-founder of Geek Girls LatAm, the event brought together participants from across Latin America. It reaffirmed the organization’s commitment to inspiring, connecting, and empowering more women in the region through powerful conversations that encourage reflection on the future of technology.
Meet Our Panelists
- Adriana Jiménez (Mexico): Adriana started her career in the music industry. However, her passion for understanding and connecting with people led her to explore data analytics in media outlets like NBC and Telemundo. Today, she is the VP of Solution Consulting at Medallia, where she leads strategies to transform customer and employee experiences using advanced technology.
- Cristina San José (U.S., Cuban roots): With a background in liberal arts, Cristina discovered her passion for technology by merging her creative curiosity with data analytics. Currently a Client Success Manager at Medallia, she applies generative AI to help companies tell data-driven stories.
- Iovannah Rudoy (Mexico): Iovannah’s love for mathematics and statistics guided her from a university business degree to data science. Her first encounter with data mining ignited her passion for analytics. She is now a Strategy & Analytics Manager at Medallia, helping companies make strategic decisions with predictive analysis.
- Isabel Morales (Mexico): From high-performance golf to a degree in economics, Isabel found in data a tool to optimize processes and lead teams. Her journey took her from Amazon to Medallia, where she is now an Enterprise Account Executive, helping companies make more human and data-driven decisions.
These women exemplify how diverse career paths can converge in technology, showcasing the power of diversity in the world of data.
Key Takeaways from the Panel
The panel highlighted the critical role of technology as more than just a tool—it is a transformative force that drives strategic decision-making and enhances business processes. Leveraging technologies such as artificial intelligence enables the automation of repetitive tasks, allowing teams to focus on analyzing data and crafting innovative solutions. This shift not only boosts operational efficiency but also empowers companies to stay ahead in today’s highly competitive markets.
The panel emphasized the importance of humanizing the technological experience, underscoring that behind every data point are real people with unique expectations, needs, and emotions. Listening to customer and employee feedback and showing visible actions based on their input fosters trust and loyalty. High-quality data collection through effective surveys and sentiment analysis is essential for this process, enabling decisions that positively impact outcomes.
A Message to Aspiring Data Professionals
Finally, the panel shared an empowering message for those embarking on a journey into the world of data: there is no one-size-fits-all path or perfect profile. Whether you’re a musician, economist, or athlete, this field welcomes individuals from all backgrounds who are willing to explore, learn, and evolve. Technology is accessible to everyone, and it’s curiosity that drives innovation and impact in a landscape as limitless as the data.
If you missed this fascinating discussion, find it now on our YouTube channel, and don’t forget to share it with a friend, colleague, or anyone you know who could be inspired by these stories. Knowledge grows when shared!
ABOUT GEEK GIRLS LATAM
Geek Girls LatAm is a Colombian social enterprise that Inspires, Empowers, and Connects girls, young women, and Latinas with technology, the IT industry, and its direct relationship with STEAM skills (Science, Technology, Engineering, Arts, and Mathematics). As a non-profit organization, it carries out social welfare activities and knowledge transfer and generation processes to support technological transformation from and towards Latin America. Its efforts involve institutions, public and private companies, academia, and civil society.
ABOUT MEDALLIA INC
Medallia is a leading customer experience management platform that transforms how businesses understand and connect with their customers and employees. Through advanced technology, data analysis, and artificial intelligence, Medallia empowers decision-making to deliver exceptional service. Headquartered in San Francisco, the company combines technological innovation with a strong commitment to Diversity, Equity, and Inclusion (DEI).
Since 2023, Medallia has been a valuable partner of Geek Girls LatAm, promoting gender equity in STEAM fields (Science, Technology, Engineering, Arts, and Mathematics). Their support has included:
- Technical mentoring in English to prepare beneficiaries for a global environment.
- Key contributions to our STEAM program to strengthen skills and technological vocations.
- Participation in powerful conversations that inspire and empower more women in the region.
Through initiatives like these, Medallia not only transforms customer experience but also creates a meaningful impact on empowering women across Latin America.
